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  • Writer's pictureUplift Equity


The primary archetype of Trade focuses on connecting buyers and sellers. Money is earned by buying a product for less than it IS sold for. The trader’s primary occupation is sourcing something of value “in the field”, packaging it, and making it readily available to those who desire it. Prototypical examples include the eCommerce retailer and lead generation. In both of these examples, the Trader sources something, qualifies and prepares it, then sells it to a customer. In the case of lead generation the behavior is the same as retail, except that the product is information about a customer prospect.

Indicative Attributes

  • Key partners: Product sourcing and advertising

  • Value proposition: Low price, convenience, and curation

  • Key Activities: Sourcing and advertising

  • Monetization: Product arbitrage


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