The third primary archetype provides intangible solutions for customers and clients, where commoditized products are not sufficient. Often this is in the form of integration, maintenance, or customization of a popular platform solution. Usually this type of organization is formed by an organization of skilled professionals who sell their services for an hourly rate.
Key partners: Ecosystem platform owner
Value proposition: Customization and support of platform
Key Activities: Customization and maintenance
Monetization: Time and materials