III. SERVICE

The third primary archetype provides intangible solutions for customers and clients, where commoditized products are not sufficient. Often this is in the form of integration, maintenance, or customization of a popular platform solution. Usually this type of organization is formed by an organization of skilled professionals who sell their services for an hourly rate.

Indicative Attributes

• Key partners: Ecosystem platform owner

• Value proposition: Customization and support of platform

• Key Activities: Customization and maintenance

• Monetization: Time and materials