The third primary archetype provides intangible solutions for customers and clients, where commoditized products are not sufficient. Often this is in the form of integration, maintenance, or customization of a popular platform solution. Usually this type of organization is formed by an organization of skilled professionals who sell their services for an hourly rate.
Indicative Attributes
Key partners: Ecosystem platform owner
Value proposition: Customization and support of platform
Key Activities: Customization and maintenance
Monetization: Time and materials
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