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  • Writer's pictureUplift Equity


The third primary archetype provides intangible solutions for customers and clients, where commoditized products are not sufficient. Often this is in the form of integration, maintenance, or customization of a popular platform solution. Usually this type of organization is formed by an organization of skilled professionals who sell their services for an hourly rate.

Indicative Attributes

  • Key partners: Ecosystem platform owner

  • Value proposition: Customization and support of platform

  • Key Activities: Customization and maintenance

  • Monetization: Time and materials


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