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  • Writer's pictureUplift Equity


This primary archetype focuses on the development of a tangible artifact that can be bought and sold for a one-time cost. The product is usually consumed either because it provides personal entertainment, or because it offers some gain of efficiency and can be acquired for less cost than hiring a services company to perform an activity. When applied to the online world, the most common types of products are software in the form of plugins for major platforms such as WordPress, or content in the form of mobile apps of ebooks.

Indicative Attributes

  • Key partners: Marketplaces

  • Value proposition: Productivity or entertainment

  • Key Activities: Product Development

  • Monetization: Sale of product


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